Jennie Blackpink Champions Vietnamese Fashion in Her Latest Music Video

Jennie Kim, the global fashion icon and member of Blackpink, has once again sent shockwaves through the fashion industry with the release of her latest solo music video. While she is known as the 'Human Chanel' and a fan of high-end labels like The Row, Jennie chose to spotlight a rising Vietnamese local brand for two of her most pivotal looks in the MV. This move has put the spotlight on the incredible talent emerging from Vietnam’s fashion scene, specifically brands like Fancì Club or La Lune (known for their avant-garde and body-con designs). The first piece is a custom-made corset that blends Victorian elements with a futuristic edge, while the second is a delicate, ethereal dress that perfectly captures the 'balletcore' aesthetic Jennie has helped popularize globally. By wearing these designs alongside legacy brands like Chanel, Jennie is signaling a shift in the global fashion hierarchy where local brands can compete on the world stage. For fashion enthusiasts in the US and Europe, these looks offer a fresh perspective on street style and high-fashion fusion. The 'Jennie Effect' is real: within hours of the MV release, the Vietnamese brand saw a massive surge in traffic and pre-orders, proving the power of K-pop endorsements. This gallery breaks down each outfit, providing details on the craftsmanship, the materials used, and how you can style similar pieces. We also explore why Jennie is drawn to these specific Vietnamese designers—noting their unique ability to create pieces that are both feminine and edgy. This post is a celebration of Jennie’s impeccable taste and a huge win for the Vietnamese creative community, cementing their place in the wardrobes of the world’s biggest superstars.

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