Hanoi Gold Shops Bustle with Customers Ahead of God of Wealth Day

As the God of Wealth Day (the 10th day of the Lunar New Year) approaches, gold shops across Hanoi are seeing a massive influx of customers. On February 18th, the 9th day of the lunar calendar, shoppers were seen queuing at major gold retailers on streets like Cau Giay, hoping to buy gold to bring luck and prosperity for the Year of the Dragon. The tradition of purchasing gold on this day is a deeply rooted belief, with many hoping for a successful financial year. Popular items include plain gold rings, which are limited per customer to ensure availability, as well as jewelry and gold items crafted in the shape of the dragon, the zodiac animal for 2024. Due to the high demand, those looking to purchase large quantities are often scheduled to receive their gold after the official holiday. As the city prepares for the peak of the celebration tomorrow, February 19th, retailers are bracing for an even larger crowd, with many young people also joining in the tradition, choosing jewelry as a symbolic way to start the new year with good fortune.

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